My Own Movement
Lightspeed E-Commerce Conversion & Fulfillment Acceleration
My Own Movement is an activewear retail storefront selling gym and lifestyle sets with women's and men's categories and a physical retail presence at Pembroke Lakes Mall in Pembroke Pines. We delivered a conversion-first storefront optimization: faster mobile experience, improved product discovery and merchandising, and post-purchase automation to reduce order-status support load and increase repeat purchase rate without relying on constant discounts.
Quick Facts
Industry
Retail / Activewear (DTC + physical store)
Scope
E-commerce optimization + retention automation + operational support reduction
Time to Build
6 weeks
Key Features & Technologies
Lightspeed eCom theme optimization, Core Web Vitals improvements, collection/filters redesign, structured on-site search, automated lifecycle messaging (cart recovery, post-purchase, win-back), self-serve order tracking and FAQ flows.
Results
Checkout conversion rate improved
~15-20%
Cart abandonment reduced
~10-12%
Order-status support tickets reduced
~30%
The Challenge
Their model depends on disciplined purchase flow: inexpensive product pricing means margins are won or lost in conversion rate and support overhead. Even small mobile friction pushes customers toward abandonment, after which the usual "fix" becomes more discounting, which quietly destroys margin. They also needed to reduce operational leakage: order-status and delivery questions scale with volume and can consume staff time.
Our Process
We audited the funnel end-to-end (speed, navigation, product pages, checkout), shipped a performance-first theme update, restructured collections and filtering to shorten time-to-product, and added lifecycle messaging and self-serve tracking to reduce inbound questions. We instrumented the flow so changes were measurable and reversible.
Why It Matters
Retail is unforgiving: weak conversion forces higher ad spend and deeper promos, which is just paying to stay in place.
Why They Chose Us
We prioritize measurable e-commerce outcomes (speed, friction, retention), not cosmetic redesigns.
"We stopped trying to 'sell with discounts' and started selling with a better experience."
— Store Manager
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